TL;DR
- Robert Kiyosaki, author of Rich Dad, Poor Dad, sold $2.25 million worth of Bitcoin, exiting at about $90,000/BTC.
- He originally bought the BTC "years ago" around $6,000 each, per his own statement.
- He's investing the proceeds into two surgery centers and a billboard business, projecting $27,500/month in tax-free income by Feb 2026.
- Despite the sale, Kiyosaki remains "very bullish" on Bitcoin and plans to buy more using his new cash flow.
- His move comes after forecasting a Bitcoin price of $250,000 in 2026, sparking debate within the crypto community.
Robert Kiyosaki - the investor-entrepreneur and author famous for his book Rich Dad, Poor Dad - shocked many in the crypto world by revealing that he sold $2.25 million of his Bitcoin holdings. According to Kiyosaki, he purchased the BTC when it was trading around $6,000 per coin "years ago" and exited his position at roughly $90,000.
But instead of cashing out to simply sit on the profits, Kiyosaki said he is reinvesting the funds into two surgical centers and a billboard business, aiming to generate real-world, tax-free cash flow. He estimates that by February 2026, these businesses will bring in around $27,500 monthly.
"Practicing What I Teach"
Robert Kiyosaki wanted his audience to understand that his decision wasn't emotional or a sudden shift in belief. It was a strategic move based on the financial principles he has preached for decades - turning gains into assets that produce steady, reliable income.
He explained after buying Bitcoin years earlier at around $6,000, he sold his holdings when the price came to about $90,000. With that capital, he's reinvesting into real-world businesses that provide recurring returns. As he put it:
For Kiyosaki, cash flow has always been at the core of his message. He believes that wealth isn't just about asset appreciation - it's about building systems that continuously generate income. He expects his new investments to significantly strengthen that foundation:
Kiyosaki also emphasized that this move isn't a step away from Bitcoin, but part of his broader approach to wealth-building. He still considers BTC an important component of his financial future, especially once his new ventures begin returning profits:
He framed his decision as staying true to the lessons he's known since his childhood - the same principles that became the basis of Rich Dad Poor Dad. The move highlights his philosophy: profits are an opportunity to build more cash flow, not the end goal.
His Bullish Forecast Remains Intact
Kiyosaki's decision comes shortly after he publicly set a bold Bitcoin price target of $250,000 by 2026. That forecast underscored his continued faith in BTC - despite his decision to reduce his spot exposure.
Even after liquidating, his words reflect a long-term belief: the market may suffer short-term turbulence, but his overall conviction in cryptocurrencies remains strong. This dual move - selling for cash flow now, but planning to buy more later - mirrors his broader philosophy around building sustainable wealth.
A Strategic Shift Toward Business Income
By converting his crypto gains into physical, income-generating businesses, Kiyosaki is signaling a strategic pivot. Rather than simply banking on price appreciation, he's aiming to build less volatile, recurring revenue streams.
The two surgical centers and billboard business are not random picks. Healthcare facilities and outdoor advertising are traditionally steady cash-flow drivers. By combining them with his real estate expertise, he's constructing a diversified platform to support further investments - including a renewed BTC bid.
His move also suggests he values regulatory and tax efficiency: by generating "tax-free" income (in his estimation), he may be optimizing his gains more effectively than if he just held Bitcoin in cold storage.
Reactions and Market Impact
Kiyosaki's announcement has drawn mixed reactions. Some praised him for locking in profit while continuing to build his business empire. One user on X (formerly Twitter) said:

Others criticized his balanced approach : "Bullish on Bitcoin, just not bullish enough to keep the Bitcoin."
His timing also comes amid market turbulence. Bitcoin recently dipped below $85,000, briefly touching $80,537, before rebounding to about $84,000 as of this writing. This drop followed a historic market crash on October 10, which triggered major liquidations across the crypto space.
Against this backdrop, Kiyosaki's move to de-risk by diversifying into business income may offer a playbook for other long-term investors navigating volatility.
Final Thought
Robert Kiyosaki's decision to sell a significant portion of his Bitcoin while maintaining a bullish outlook may surprise many, but for him, it's logical. He's turning volatility into opportunity: harvesting gains to fund real-world businesses, while keeping his eyes on long-term crypto upside.
This move isn't a retreat - it's a recalibration. For Kiyosaki, Bitcoin remains a powerful asset. But now, it's part of a broader strategy, one that blends speculative opportunity with reliable income.
If you've followed his advice, you might ask: What's your get-rich plan?